Privacy Policy

We are committed to safeguarding user privacy on our website. We operate under the following privacy policy laid out below.

This policy (together with our terms of use and any other legal documents accessed in the footer of our website) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed. Please read the following carefully to understand our practices regarding your personal data and how we use it.

By visiting this website and/or subscribing to its services, you acknowledge and agree to the following privacy policy...

Overview of Privacy Policy & Cookies

Who we are

Our website addresses are: and

These website is owned and operated by: Trading Univer$ity Ltd, a company registered in England and Wales with the company registration number 07347061.

Our registered office address is: Trading Univer$ity Ltd, The Old Bat & Ball, St Johns Hill, Sevenoaks, TN13 3PF, U.K.

What personal data we collect and why we collect it


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms

Contact forms are available on most pages of this website and these are accessed via Contact Us buttons or entire embedded forms.  These are provided so that you can contact us with ease via a secure third-party system which logs every contact with a unique ticket number.  If you contact us in this way your name, email address and message that you enter will be added to the ticket.  Tickets are retained indefinitely in order to provide an audit trail, should any future reference be necessary.

This service is provided by Live Agent, a third party provider of support desk services, whose system may also collect additional data such as your IP address and details of your browser, operating system and hardware. Live Agent are responsible for their own privacy policy and it may be viewed at and their security policy here

Subscription forms

Subscription forms are provided on parts of this website either as embedded forms or pop-up forms.  These are provided so that you can join our email database and receive the information specified on each specific form.

Subscription forms collect the data we need in order to provide you with the information you are requesting, such as your name and email address.

We usually utilise a double opt-in process, to ensure that only the owner of the email address is the person supplying their personal data.  Therefore, a confirmation email is sent and has to be responded to before you are added to our database.  This is to protect you from malicious use of your email address by another party and to provide us with confirmation that only you have supplied your personal data.

Some subscription forms, database management and data processing services are provided by WebinarJam, our online seminar provider, who are responsible for their own privacy policy which may be viewed at

Other subscription forms are provided by Sendy, a software product that utilises Amazon Web Services (AWS) to deliver email via Amazon's SES service.  Sendy is hosted by VPSFix whose privacy policy may be viewed at  The AWS privacy policy may be viewed at  The AWS servers being used are located in Oregon, USA and Ireland.

In addition to the data specified above, WebinarJam and AWS also collect other data such you’re your IP address, geo location, browser, operating system and hardware details.  This is to provide both them and us with documentary evidence of your decision to join our email database.

Every email we send contains an unsubscribe link in the footer which you may use at any time to remove your contact details from any email list hosted by WebinarJam, Sendy or Amazon Web Services on our behalf.


This site uses cookies to provide you with the best possible experience when visiting us.

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year.

If you select "Remember Me", your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Other cookies may be used at times by the following services for the following reasons. You should read the privacy policy of each service provider who is responsible for their own policy.

Cookiebot – this is to ensure you have full control over all non-essential cookies used when you visit this site and ensures we have your prior consent before using them.  You may use this service to opt-in or opt-out of each specific cookies/services listed. Cookies essential to the operation of the site, including Cookiebot itself, cannot be opted out of.

Google Analytics – this allows us to better understand our audience and its usage patterns and therefore helps us deliver the best possible service.

Statcounter – this allows us to monitor the size and profile of our visitors so we can ensure sufficient server capacity is provisioned.

Geo Location – this allows us to identify the location of visitors, specifically to ensure we apply the correct VAT treatment to sales for both service and digital product VAT regimes.

Wistia – this allows is to monitor in particular bandwidth usage of video streams.

Deadline Funnel – this allows us to ensure hard deadlines are placed on any offers we make, preventing any workarounds to access expired offers.

At the bottom of this page is a cookie declaration statement automatically added by Cookiebot.  This service scans for currently present cookies and updates the decalaration each month.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

Links to other websites

In order to provide visitors with greater value, some of our pages may provide links to various third party websites.

Keep in mind that many sites do attempt to capture visitor information when you browse those sites.

Once you leave our site, we are not able to alert you should another site attempt to gather information from your browser.


We use Google Analytics to monitor, track and better understand the needs of our visitors.  Because Google captures certain data in this process you should understand their privacy policy and how they use and protect your data by reading this article:

You can opt-out of Google Analytics tracking using the Secure Privacy widget on our home page.

Who we share your data with

In addition to basic cookie functionality described above, we share some of your data at times with other third party suppliers.  Who we share it with and why is listed below along with links to these suppliers’ own privacy policies, which apply once the data has left our site.

Google Analytics – as detailed above.

WebinarJam – as detailed above.

Amazon Web Services – as detailed above.

Live Agent – as described above.

ThriveCart – our main shopping cart for the purchase of digital products and services.

PayPal – one of our payment processors.

Stripe – one of our payment processors.

Please note we do not collect any highly sensitive data (such as credit card or payment processing data) ourselves.  This is entirely managed by the services above whose responsibility it is to ensure your data is adequately protected.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

Data submitted via contact forms is kept indefinitely so we can always refer back to it in any subsequent dialogue with you.

Data submitted via subscription forms is kept until such time as you unsubscribe from every list maintained by our email service provider.

Data relating to purchases made is kept for a minimum of 10 years in order to comply with various tax and accounting laws.

For the data duration of data held by external service providers (mentioned above in various places), please consult their respective privacy policies.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us.

You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

This website is hosted on a dedicated and fully managed server in the USA by HostDime­ in Florida.  You should consult their privacy policy to understand how they keep, manage, use and protect your data.

Data may also be transferred outside the European Union by, and as a consequence of using, the various third partly suppliers listed above in various places.  You should refer to their individual privacy policies to understand how each one keeps, manages and protects your data.

Your contact information

Please contact us via the contact buttons available on this website if you have any privacy-specific concerns.

You can also write to our head office: Trading Univer$ity Ltd, 78 York Street, London, W1H 1DP, UK.

How we protect your data

Our website has security measures in place to protect the loss, misuse and alteration of the information under our control.

We employ strict security measures to safeguard online transmission of data.  Your personal data is sent via an encrypted internet channel (HTTPS).

Our server resides in a secure datacentre which is staffed 24/7/365 and monitored constantly. Backups of all data are made daily, weekly and monthly and we can restore at any time from the most recent version of each, should that ever become necessary.

What data breach procedures we have in place

Our server is monitored 24/7/365 by highly skilled and knowledgeable staff.  Should any breach occur they are able to notify us within a matter of minutes.

Our email database resides with our email service provider and is therefore insulated from any breach of our webserver and thereby provides us with the ability to notify those affected, irrespective of any lockdown or quarantine procedures underway with the server.

Changes to our privacy policy

Any changes we make to this privacy policy in future will be updated on this page and the date of adoption updated below.

Should any substantial changes be made to this privacy policy, where appropriate we also advise our subscribers via email.

Latest policy update

This policy was last updated and adopted on April 10th, 2020.

The cookie declaration below is automatically updated monthly.

Latest cookie declaration

Copyright © 2014-2020 Trading Univer$ity Ltd. All Rights Reserved.